HARD ROCK SERVES UP NEW LOCATION IN TIANJIN
Cafe Set to Open on Friday, April 20, 2018
TIANJIN, CHINA, April 20, 2018 – Hard Rock is bringing the brand’s one-of-kind blend of music, entertainment, iconic merchandise and authentic, American fare to Tianjin! The 644-square-meter, state-of-the-art cafe, located at No.56 Tianta Road, Nankai District, is slated to open on Friday, April 20, 2018 and will highlight Hard Rock’s new design style and latest technology. Hard Rock Cafe Tianjin joins popular cafes in China, including locations in Hangzhou, Shanghai and Shenzhen.
“Hard Rock has been looking forward to opening an additional location in China after many successful years of operating in the country,” said Anibal Fernandez, Vice President, Franchise Operations & Development for Hard Rock International. “We could not have asked for a better city to showcase our unique dining experience.”
The cafe includes seating for 222 guests, an outside patio and a live music stage that will give the unique, local music scene a new arena for performances. The design concept of “Music and Electricity” is seen throughout the cafe with the various metal instruments on display and ceiling decorations inspired by David Bowie and the radio posters of “Lightning Bolt.” Additionally, handpicked pieces of memorabilia from Hard Rock’s iconic collection can be seen at Hard Rock Cafe Tianjin. Guests can feast their eyes on treasured belongings from legendary and contemporary musicians from around the world, including a pair drum sticks used by Frank Beard of ZZ Top, a Sunburst Fender Coronado electric guitar played by Matty Healy of The 1975, Imagine Dragons’ signed pedal and kick tambourine, a Full Upright bass guitar played by Tim Skold for Marilyn Manson and other legendary pieces.
Guests of Hard Rock Cafe Tianjin can enjoy fresh, high-quality items from Hard Rock’s menu, including a selection of fan-favorite Legendary Burgers, each featuring unique toppings, savory sauces and rich, melted cheeses. Hard Rock’s Smokehouse offerings utilize the very best Hickory wood chips to slowly cook its ribs, chicken and pork to juicy, tender perfection. In addition to its food, Hard Rock Cafe’s extensive, award-winning drinks menu includes Hurricanes, Margaritas, signature favorites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock’s souvenir, collectible glassware.
The Tianjin cafe’s Rock Shop will offer music-inspired items, as well as collectible Hard Rock Cafe merchandise. Fans can acquire exclusive Tianjin-specific merchandise and much-coveted signature pins at this retail location.
Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. In every Hard Rock city, the staff makes it a priority to become a valuable community partner and Hard Rock Cafe Tianjin looks forward to continuing this tradition.
About Hard Rock International
With venues in 75 countries, including 181 cafes, 25 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Cancun, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include St. Petersburg, Fortaleza, Casablanca and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Atlantic City, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.